Nearly every business has a website now. After all, it’s basically a necessity in an ever-developing digital world where more and more customers crave the convenience of shopping online. But did you know that it’s all too common to see businesses making mistakes with their websites? An effective online presence isn’t as easy as setting up a free website; it actually requires quite a lot of thought and planning. If you’re not sure that your website is up to scratch, you could be making one or more of these common mistakes. Take a look at the following list and learn what to avoid today:
If you don’t know what SEO is then that should be the first thing you read up on when you get to the end of this post. But if you’ve heard of SEO and are yet to use it on your website, you should make that a priority. Without SEO, your web pages won’t be appearing in search engines, meaning that customers are probably struggling to find your products and services. However, if you have been using SEO but it no longer seems to be working, there could be a whole host of reasons for this. If you’ve recently migrated your website, this could very well be the culprit. Make sure you check out a reliable site migration guide to help you fix any issues.
Not having a backup
Lots of business owners know they need to back up their files and documents, but very few think to back up their website. If you’ve fallen into the trap of thinking that things stored on the internet will be there forever, then it’s time to think again and back up your website. Sometimes things can go wrong with your host or one of your servers, causing your website to go down. Even worse still, if your website is attacked by criminals, you could stand to lose everything. Look into secure ways to back up your site so that you can get it up and running again in no time.
Few conversion points
The main reason for having a website is so that visitors can convert and become customers, but if your website doesn’t have clear conversion points, you’ll be losing out on sales. Make sure you have areas where customers can easily check out, make an enquiry, book a consultation or sign up. There are so many ways that customers can convert that there’s no excuse for not having at least one conversion point on each page. Ideally, visitors shouldn’t have to scroll to find conversion points – there should always be one readily available wherever they are in the buying cycle.
Did you choose a free template to base your site design on? It’s likely that this template is poorly optimised and doesn’t do much to reflect your unique brand. If you’re really serious about building your online presence then hire a web designer to create a bespoke layout for you.